Your Fractional Walmart Inc. Growth Engine.

Xlerate does not “sell access,” but we dramatically improve your chances of success by preparing your product and business to meet Walmart buyer expectations.

We help you:

• Position your product with a strong category and pricing story

• Prepare buyer presentations and financial models

• Secure meetings through our network of retail relationships

• Pitch at programs such as Open Call

We also guide you through Walmart’s official onboarding process including vendor registration and buyer negotiations.

Result: Instead of approaching Walmart blindly, you present a retail-ready business plan.

At minimum you must have:

• A Dun & Bradstreet number

• GS1 UPC codes

• A Tax ID

• Product liability insurance

• Supply chain compliance documentation

These are mandatory elements in the Walmart supplier registration process.

Xlerate prepares your company and submits the required documentation so onboarding is smooth.

Yes. Many suppliers succeed faster by building private label or exclusive retail programs.

Xlerate helps you:

• Identify Walmart category gaps

• Develop product specs for retailer brands

• Connect with sourcing teams

• Structure cost models and factory negotiations

We also manage packaging, compliance, and supply chain to meet Walmart’s scale.

Yes. Many international suppliers outsource their Walmart business to us.

We act as your U.S. sales and operations team, managing:

• Walmart buyer relationships

• Forecasting and replenishment

• Retail Link/Scintilla data and analytics

• Promotions and modular resets

• Supply chain coordination

Our goal is to function as your embedded Walmart business unit and we are 10 minutes from Walmart's new global headquarters.

We offer on-boarding services for Walmart Marketplace. Often times this is the best next step as you enter into the Walmart ecosystem. You control assortment, pricing, promotions and inventory availability with the option to use WFS (Walmart Fulfillment Services) for your pick/pack/ship partner.

This allows you to scale at the pace at the speed that works for you while driving growth for the merchant who can bring you into stores/clubs.

Getting into Walmart is only the beginning.

Xlerate builds a data-driven growth plan, including:

• Category analytics

• Weekly POS and store performance tracking

• Digital shelf optimization

• Walmart Connect media strategy

• Promotional planning

Walmart expects suppliers to make data-driven decisions and maintain strong execution to avoid penalties and maximize growth.

We provide the analytics and strategic planning needed to scale.

Common mistakes include:

• Incorrect pricing structure

• Weak supply chain capacity

• Poor understanding of Walmart data

• Inconsistent in-stock levels

• Not understanding OTIF penalties

Xlerate prevents these issues by implementing retail-ready processes before launch.

Not necessarily.

Our model is set up for clients to operate entirely overseas.

Xlerate provides:

• U.S. sales leadership

• Retail buyer communication

• Supply chain coordination

• Import management support

• Sales reporting

This allows international companies to scale in Walmart without building a large U.S. team.

We typically use a hybrid model:

Option 1 – Revenue Share

• Percentage of Walmart sales

Option 2 – Monthly Retainer

• For full account management

Option 3 – Project Fees

• Walmart launch

• Private label development

• Supply chain setup

Many times clients start on a monthly retainer as we set up the business. If you are already set up, we work on a percentage basis once the business is large enough to support the partnership. We are committed to scale with you to optimize growth. This aligns our incentives with the long-term success of your Walmart business.